Purpose Expedition – Activate the purpose of the organization

What is a Purpose?

An organization’s purpose is so much more than its vision, business concept or mission. It is not a trend, a concept or a tagline. The purpose is the fundamental reason why the organization exists!It is not the answer to WHAT you do, ie. your services or products. Rather, it answers the question: WHY is your work important? How can you concretely contribute to making a difference in the world? What is your raison d’être?

Leading Business helps you to activate the organization’s purpose and to implement it in the business.

Do you want to know how purpose-driven you are today? Try our simple and fast test 

Why should we activate our purpose?

The organization’s purpose is inspiring and engaging, both for employees and customers. This is what makes an excellent and skilled person want to work for you or a customer chooses to buy your products. They see that you contribute to something bigger than just making money and creating profits for the owners. With an activated and implemented purpose, we can create sustainable organizations.

Your purpose will affect and influence everything you do, in a positive way!

What do the studies say?

Many companies have challenges in terms of being an attractive employer. Global research shows that purpose leads to higher job satisfaction and a better ability to transform and innovate. (EY; The business case for purpose)

Research from Harvard also shows that purpose contributes to higher performance, which in turn contributes to better profitability and higher share prices. (Harvard; Corporate Purpose and Financial Performance, 2018)

A global survey of 474 senior executives found that although there is almost unanimity  about the value of purpose to increase performance, less than half of the respondents answered that their company has actually created a strong sense of purpose and use it as a way to make decisions and strengthen motivation. Only a few companies seem to have anchored their purpose in the organization to a point where they can reap their full potential.  (EY;  The business case for purpose)

How is the organization’s purpose related to the strategy? 

An important step in implementing your purpose in the organization is to include the purpose as an integral part of your ongoing strategy discussions. We believe that the question of purpose should guide the discussion and be anchored in a vision of a desired future. This means that you can condense the purpose to something clear and operational. Based on the future vision, you can, as usual, work out your strategies and step by step realize both purpose and vision. Ultimately, it is about reviewing the organization’s structures and values, to ensure that they are consistent with the strategies.

We offer both inspirational lectures and workshops to take the first step towards becoming a purpose-driven company.

What is Purpose Expedition

The heart of the future-proof organization

We help you to activate the organization’s purpose and then implement it in the organization. Together we work through a number of questions that lead you to the definition of your purpose. Your purpose contributes to clarity, authenticity and that everyone in the company work in the same direction and for the same vision.

Focus areas:

  • Onboarding for the management team
  • Increased insight into your current situation
  • Create an activated and implemented purpose
  • Road map to become an attractive employer
  • Ongoing support in your transformation process

The heart of the future-proof organization

We help you to activate the organization’s purpose and then implement it in the organization. Together we work through a number of questions that lead you to the definition of your purpose. Your purpose contributes to clarity, authenticity and that everyone in the company work in the same direction and for the same vision.

Focus areas:

  • Onboarding for the management team
  • Increased insight into your current situation
  • Create an activated and implemented purpose
  • Road map to become an attractive employer
  • Ongoing support in your transformation process