Purpose Journey - Develop a purpose-driven organization

Challenge your hierarchies

The journey continues after defining the purpose of the organization. You are now beginning to act on your purpose. Then you need to develop a culture that supports your purpose. You develop a purpose-driven leadership that supports the organization's purpose and vision. Leadership in the organization needs to be built based on a common understanding of what contributes to the realization of your organizational purpose. It can mean a personal development journey to find your own personal purpose as well.

You begin to review how you are organized and challenge the structure. Does the structure support your work to operate based on purpose and vision? Hierarchies can be limiting to innovation and development. Perhaps a flatter structure would contribute more to your positive development. Then you need to explore what such a structure could look like for your organization.

Perhaps a renovation of the corporate culture is needed? Do your values support the purpose you have now activated or do you need to review the values? How well implemented are your values? Do you need to do work here to create the strong culture you need to become an attractive employer?

You may define decision-making and advisory processes that support a flatter and purpose-driven organization. Mandates and responsibilities are distributed to where it is best suited for the organization. Everyone in the business needs to get a common "toolbox" to be able to communicate, give feedback, and together create teams that can collaborate optimally.

Focus areas

  • Common corporate culture
  • Purpose-driven leadership
  • Communication and feedback
  • Develop high-performing teams
  • Decision- and advisory processes
  • Responsibility creates energy