As a business leader, you need to be able to articulate the WHY behind what your company does. If you can't explain why your company exists, or if you can´t relate to the purpose yourself, then employees will have a hard time understanding and relating to the purpose of their jobs.
Purpose-driven companies are more successful than companies without a clear purpose because they have a common vision of what they stand for and why they exist.
It's not just about the bottom line.
Employees who feel like they're making a difference in the world are more engaged and productive, which leads to better business results. Employees who are engaged drive better business results than disengaged employees.
Engaged employees are more productive. They're more likely to stay with the company, recommend it to others, and be less likely to leave.
Research shows that an engaged workforce is more productive, by 13% on average, compared to an unengaged one. That's because engaged workers are more motivated, they work harder and smarter, they have higher morale and they provide better customer service - all of which leads directly or indirectly back into your bottom line!
The data supports this idea, too: In an earlier study, researchers found that employees who believe their jobs have meaning--and thus, have higher levels of purpose--are more likely to be satisfied with their company and less likely to leave it for another job.
What does it look like in your business?
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