Let’s wrap this week up with the final part of this series of the 5Ps – a framework on how to embed purpose in organizations.

We have talked about Portfolio Strategy, People and Culture, Processes and Systems, Performance Metrics and today, I will dive deeper into last and fifth P; Position and Communication.

When you’ve come this far in embedding your purpose, don’t forget to bring it out to the public.

My best advice is to stay true to your purpose and don’t fall into the Purpose Washing-trap. Fake or untrue expressions about purpose will be recognized as inauthenticity by the public. This will only harm your brand.

So, let the communication be aligned with your true purpose and let your purpose be aligned with the true you (the organization) – anything else will be ‘called bullshit’.

When purpose is embedded throughout the organization, your company’s position and communication becomes a natural extension of your core business - purpose so beautifully eliminates the gap between ‘the walk’ and ‘the talk’.

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Heléne Ählberg har mångårig erfarenhet av att stödja företag och organisationer i utveckling av organisation, strategi, verksamhet, ledningsgrupper, ledarskap och medarbetarskap. Erfaren förändringsledare samt coach och rådgivare för enskilda individer och företagare.

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