Like you're just going through the motions, and there's no real purpose behind what you're doing? If you have, then you understand the importance of having a clear organizational purpose and vision.

Organizational purpose and vision are not just buzzwords. They are essential for creating a sense of direction and meaning in the work we do. When we work for a company with a purpose that resonates with us, we feel like we're part of something bigger than ourselves. We're not just showing up for a paycheck; we're working towards a shared goal that we believe in.

And that sense of purpose is not just important for us as individuals. It's critical for the success of the organization as a whole. When we're motivated and feel like our work has meaning, we're more productive, creative, and innovative. We're more likely to stay with the company long-term, helping to build a strong, stable foundation for future success.

I know from personal experience how important organizational purpose and vision can be. When I worked for a company that lacked a clear sense of direction, I felt lost and unfulfilled. I didn't know why I was doing what I was doing, and it made it hard to stay motivated.

But when I now work in my own company with a strong purpose and vision, it is like a breath of fresh air. I feel like I am working towards something important, and it gives me a renewed sense of purpose in my work. And that feeling of motivation and meaning translated into better performance, both for me personally and for the company as a whole.

So if you're feeling like your work lacks meaning, take a look at the purpose and vision of your organization. If they're not clear or don't resonate with you, it might be time to start looking for a company that does. Because when you work for a company with a strong purpose and vision, you're not just working for a paycheck.

 You're working towards something meaningful and important, and that's a powerful motivator.

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Heléne Ählberg har mångårig erfarenhet av att stödja företag och organisationer i utveckling av organisation, strategi, verksamhet, ledningsgrupper, ledarskap och medarbetarskap. Erfaren förändringsledare samt coach och rådgivare för enskilda individer och företagare.

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